They are accessible only via a dropdown menu on the character creation screen.
The modes were released on 13 October 2014. Both types of Ironman mode are locked out of most forms of interactions with other players such as trading, the Grand Exchange, most group minigames, PvP, and almost all other group activities. Ironman Mode and Hardcore Ironman Mode are account-types that encourage the player to be entirely self-sufficient. You can discuss this issue on the talk page or edit this page to improve it. Reason: What types of death trigger 'Unknown Power'